Timeline

  • December 2022 – January 2023 (6 weeks)

My Role

  • Solo student mobile app project for Academy Jungle UX/UI designer bootcamp

OVERVIEW

An all-in-one ballet app that adult ballet learners actually want to use

I undertook a project aimed to create an all-in-one app for adult ballet learners. After six weeks of work, I presented the project in class and received good reviews such as "The logo is luxurious and goes well with ballet" and "The detailed filtering function of the review seems convenient." Through my effort, I provided users with a platform to enjoy all ballet-related information at once. In addition, the most impressive feedback I got from many people was "I wish there was an app like this."

👉View the prototype here.

PROBLEM

Adult ballet learners cannot view all ballet-related information at a glance

As an adult ballet learner, I’ve noticed students can only book and cancel classes on their ballet apps, and it is inconvenient that they cannot immediately check the necessary information when making a reservation. In addition, the rest of the information is scattered, so students have to look up all the necessary information themselves, which is time consuming.
And I wonder what if there is an app that integrates everything.

THE SOLUTION

A space where you can do everything at once

RESEARCH

1️⃣ Competitive Analysis + The Gap

The competition had NO INTEGRATION aspect

In light of the rising public interest in ballet, I analyzed the four most popular ballet-related apps. These apps are schedule management or workout apps, and I found that none of the apps integrate the information adult ballet learners need. This then became my opportunity for the solution.

2️⃣ Survey

I first sent out a survey to collect people's ballet behaviors and preferences. I received 36 responses from adult ballet learners in Korea. This helped target some problems to narrow down the topic.

🌟 Insights

  • People like to share photos after class.

  • Most people are interested in reading others' class journal.

  • About 25% of people do not have an appropriate platform, so they write class journals on a personal notepad.

  • Most people want various features added to their ballet app.

  • "I want to keep all my data in one place."

 

🎯 Opportunities

  • A section to share a photo-based journal

  • Providing the options for a journal to set the viewing options to public, private, or visible to friends

  • Ratings and recommendations about studios and teachers for others

  • Filtering studios and teachers based on rates, prices, levels, etc.

  • Connecting the app with the fitness data from the Apple Watch

  • A section to communicate with others

USER INTERVIEWS

The interviewees want more features added to the ballet app

I’ve conducted interviews with six adult ballet learners. I’ve asked for their opinions on the ballet app they currently use then organized my data through affinity mapping.

USER JOURNEY

Users will find it the most difficult at the review step, which means there are many opportunities in a review section

Through competitive analysis, survey, and user interview, now I know exactly what users need. So I divided taking a ballet class into six steps, and analyzed which users' needs are related to the action&thoughts taken at each stage, and what opportunities these can lead to.

Among them, I think users will find it the most difficult at the review step because it is difficult to memorize and review complex ballet movements after the class. Thus I assumed there will be many opportunities at that point.

PERSONAS

By analyzing two personas, various perspectives of users were reflected in the app

I selected two personas: Angelica who learns ballet for the first time, and Charlie who went one studio for three years. The situation and needs of the two people are different, so I analyzed them in terms of ‘needs to accomplish’, ‘needs to feel’, and ‘consideration’. Through this, I was able to put various perspectives of users in the app.

DESIGN PROCESS

Based on all the features I figured out through a lot of research, I sorted them into steps that showed a smooth flow so that first-time users could intuitively understand.

PAPER PROTOTYPE 0.1

PAPER PROTOTYPE 0.2

WIREFRAMES

FINAL PRODUCT

USER TESTING

An additional ‘post privacy’ feature allows users to set a range of sharing their postings

I tested the prototype using Useberry about two tasks: 1. Book a class and 2. Find a studio and teacher using a filter. As a result, the completion rate was 44% and overall average time was 3 min 52.4 sec. Interestingly I found an unexpected insight. Users expressed most feedback on a photo-sharing section other than two tasks. The prevalent pain point was many users do not share photos after class and write class journals on a personal notepad as they do not have an appropriate platform.

Therefore, I went back to the designs and added ‘post privacy’ feature in the ‘I Went to Ballet’ section. Post privacy is a feature for users to choose who will be able to see their postings by setting the viewing options to public, private, or visible to friends. With setting the viewing option to private, users can record journals and track their progress without sharing them.

THE STYLE GUIDE
REFLECTION

  1. My First UX project

    This was my first UX project. I appreciate going through the entire UX process rather than the actual output to see what it's like. In addition, I was able to study the UI of the mobile screen such as there are up to 5 icons in the navigation bar, the icon size is 24px, etc.

  2. Iteration ✏️

    I’ve explored so many different options to try finding the right solution for adult ballet learners in addition to the basic class reservation function. In doing so, I asked adult ballet learners for opinions, discussed with a ballet teacher whether the function would be useful to users, conducted a survey on an online community, and analyzed ballet studio websites. I’ve ended up adding several features to make sure every aspect of the app was designed usable.

  3. User testing

    What I realized was some people are actually unwilling to share their records with others, which shows that privacy is important to them. Before user testing, I figured people would want to share their workout pictures. However, it turned out the app will be much more intuitive and user friendly if designers can empathize with the users and make decisions from the user's point of view.

    To cater to the users’ preferences, I added ‘post privacy’ feature in ‘I Went to Ballet’ section. With this feature, users can pick who will be able to see their journals. User testing allowed me to see the problems from users' perspectives.

Thanks for reading 🙂